Fail your way to success.
Fear. It’s what stops us. It makes it hard to start. “What if I fail?” We all know it, we all feel it. So, what to do about it?
How to fly a plane.Once a plane takes off, say a New York to Tokyo flight. The plane takes off, and heads for Tokyo … easy, right? Well, yes and no. If the plane just heads out and nothing is adjusted or taken in to account, then the plane could land in Australia, Moscow, Being, almost wherever. Why? The plane has to fly in the real world where there is atmospheric conditions, which includes winds that can throw the plane off course. So, the plane computers (or pilots) constantly adjust as they go, keeping their goal (Tokyo) in mind.
Now back to fear.If you are going to succeed, you need to start, then adjust. Keep going, adjust. And do that until you land your plane (marketing campaign) wherever you wanted to go. Every single success in the world, had many failures as they went to the overall success.
The most important thing.The most important thing is knowing how to get to your goal. The second most important thing is know how not to get to your goal. (Really!) Thomas Edison said “I have not failed. I’ve just found ten thousand ways that won’t work.” Even Steve Jobs had stumbles on his way to success, it’s part of the journey. The major takeaway is that you have to start, then adjust.
The next most important thing.You have to start, and adjust, but just start. (Are you getting the message here?) Yes, there’s that fear thing, but doing nothing will get you more nothing. So start. Find someone that you trust to help you reach your goal and get going. Then, learn to do it yourself if you have time, if not, oversee the results from the team you hired, and discuss regularly about the results.
Comparing ads.The nice thing about advertising online is that it can be really cheap. You can set your parameters for your specific market (age, gender, race, location, education, etc.). You can develop a handful of ads, or maybe just 2 and test one and see how it does, then test the next and see how it does. This is where it gets cool, the online platform (Google, Facebook, Instagram) will m make it obvious which ad is better very quickly. Now that you have a successful ad, try to beat it with a new ad, and keep doing that over and over again. Each ad, no matter how good it is will eventually run out of steam, and have diminishing results, that is why it is important to keep developing ads and testing for the new champ.
If you takeaway anything, it is start, then adjust.If you would like to chat about how your online marketing can be better, click here and sign up for a free chat about your website, and then your marketing. That would be a good starts and at least you might pick up a few things not to do, and you time will be used well from there on.
